Starting a business · Houston, TX

Get online at the size your business actually is.

Some businesses need a page, some need a store, and some are the software. Our first job is to tell you which one you are — and then build exactly that, in accounts that belong to you from day one.

Three sizes

Pick the smallest one that fits

These are a path, not a menu of upsells. Most new businesses should start one size smaller than they think.

A simple website

You need to exist online and look legitimate

A fast, clean site that says who you are, what you do, and how to reach you — on a domain and email address that belong to you.

  • Your domain, business email, and hosting — set up in your accounts
  • A handful of pages: home, services, about, contact
  • A contact form that actually reaches you, with spam kept out
  • Google Business Profile and the basics of being found locally
  • Fast on a phone, because that is where your customers are

An online storefront

You need to take orders and get paid

Products, payments, taxes, and shipping — on Shopify or a Stripe-backed store, whichever honestly fits what you sell.

  • Product catalog, cart, and checkout that works on a phone
  • Stripe or Shopify payments wired to your bank, not ours
  • Sales tax, shipping options, and order-notification emails
  • Booking and deposits instead, if what you sell is your time
  • A plain walkthrough so you can add products yourself

A production application

The software is the business

Customer accounts, real workflows, payments, and an upgrade path — built like something people will rely on, because they will.

  • Real logins, roles, and customer portals
  • Subscriptions or usage billing through Stripe
  • Backups, monitoring, and deployments you are not afraid of
  • Tests around the paths that would embarrass you if they broke
  • Handover-ready code for the day you hire your first developer

What day one actually requires

Getting a business online has a short real checklist and a long imaginary one. This is the real one:

  • A domain registered to you, not to whoever built the site
  • Email at that domain — invoices from a Gmail address cost you jobs
  • One page that says what you do, where, and how to reach you
  • A working contact form or phone number people actually answer
  • A Google Business Profile, if customers are local

And what can wait

  • A logo redesign, a blog, and a social presence on six platforms
  • E-commerce before you've sold anything by hand
  • A mobile app — a fast website does the job for almost every new business
  • Features for the customers you hope to have in year three

You own everything

Domain, hosting, email, and payment accounts registered to you, billed to your card. We're a collaborator you can remove, never a landlord.

A number before you commit

Fixed, quoted pricing on sites and storefronts. Running costs are a few hundred dollars a year, paid by you directly — no markup, no surprise renewals.

We'll say when DIY is right

If a site builder honestly covers what you need, that's the advice you'll get. We'd rather be the shop you come back to when you've outgrown it.

Built to grow into

Boring, portable tools from day one, so a site can grow a store and a store can become a real application without starting over.

How it runs

From idea to online

  1. 1

    Talk it through

    A free conversation about the business, not the website. What you sell, to whom, and how they'll find you decides everything else.

  2. 2

    Pick the size

    Site, storefront, or application — we recommend the smallest one that does the job, with a fixed quote and a date.

  3. 3

    Set up & build

    Domain, email, and accounts in your name first, then the build — with something to look at along the way, not a reveal at the end.

  4. 4

    Launch & hand over

    Live, documented, and yours — with a short walkthrough of the few things you'll touch, and optional support if you'd rather never think about it.

Questions we get

Straight answers

I have not formed the business yet. Is it too early to talk?

No — before you have spent money is the cheapest time to get the plan right. We will tell you what you actually need on day one (usually a domain, real email, and one good page) and what can safely wait until you have customers.

Couldn't I just build it myself on Wix or Squarespace?

Sometimes, and when that is the right answer we will say so — a site builder is a fine start for many businesses. Where we earn our fee is when you don't have the time, when the builder can't do what you need, or when you have outgrown it and want something that is actually yours.

Who ends up owning the domain, the site, and the accounts?

You do, from the first day. Domain registrar, hosting, email, payment processor — all in accounts registered to you, paid on your card, with us as an invited collaborator you can remove at any time.

What does getting online cost?

A simple site is a fixed, quoted price and usually a week or two of work. A storefront is more, a production application is a project. In every case you get the number before you commit, and the ongoing costs (domain, hosting, email) are a few hundred dollars a year billed to you directly, not marked up through us.

What happens when the business grows?

The tiers are a path, not a wall. A simple site can grow a storefront; a storefront that takes off can become a real application — without starting over, because we picked boring, portable tools on day one.

I'm not technical. How much will I have to manage?

Almost nothing, by design: plain screens and a short written walkthrough for the few things you will touch. If you would rather never think about it, hosting, updates, and monitoring can sit on a small monthly retainer.

Starting something?

Tell us the idea and we'll tell you the smallest way to get it online — and what that costs.

Get in touch