Custom Software · Houston, TX

Not every job is a mainframe.

Most of the software people actually need is unglamorous: the tool that replaces a spreadsheet, the integration between two systems that should already talk, the report somebody assembles by hand every Monday. We build those — properly, at a size that makes sense, and you own the result outright.

Who this is for

Three kinds of client, three different conversations

The work overlaps, but what you need from us doesn't. Pick the one that sounds like you.

New & aspiring business owners

You're getting a business off the ground and need it online — a simple site, a storefront, or the application the whole idea depends on.

Getting started online →

Small & local businesses

You need one useful tool and a website that works — not an enterprise platform or a full-time developer on payroll.

Small business software →

Startups & founders

You need the smallest honest version of the product in front of real users, built so your first in-house engineer can take it over.

Startup & MVP builds →

Agencies & consultancies

You need quiet overflow capacity under your own brand — backend, integrations, or the legacy work your team would rather not take.

White-label development →
Capabilities

What we build

If it runs on a server, a browser, or a schedule, it's probably in here somewhere.

Internal Tools & Web Apps

Replace the spreadsheet the whole company secretly depends on.

  • Quoting, scheduling, work-order & job-tracking tools
  • Role-based logins so the right people see the right things
  • Audit history, so you know who changed what and when
  • Real backups, instead of a file on somebody's desktop

Websites & Landing Pages

Fast, accessible, and built so a form submission actually reaches a human.

  • Hand-built, fast-loading pages — no bloated page-builder stacks
  • Contact and quote forms with spam handling that works
  • Technical SEO, structured data, and analytics wired in
  • Content you can edit without calling us every time

APIs & Integrations

Make the software you already pay for talk to the rest of it.

  • REST, webhook, and file-based integrations between SaaS tools
  • Accounting, CRM, payment, and e-commerce connections
  • APIs over your own data so other systems can use it
  • Retries and alerting, so a silent failure does not cost you a week

Automation & Scripting

The recurring manual job nobody should still be doing by hand.

  • Scheduled imports, exports, and file processing
  • Power Automate flows where you already own the licences
  • Report generation and distribution on a timer
  • Bulk data cleanup, migration, and de-duplication
  • Spreadsheet and document generation from live data

Data, Reporting & Dashboards

One number everybody agrees on, updated without anyone assembling it.

  • Power BI models, DAX, and reports — or a custom dashboard if that fits better
  • Database design, cleanup, and query performance work
  • Scheduled reporting to email, Teams, Slack, or a shared drive
  • Historical tracking, so you can see a trend instead of a snapshot

Maintenance & Support

Someone to call when the thing you rely on stops working.

  • Monthly retainers for updates, fixes & small enhancements
  • Security patching and dependency upkeep
  • Hosting, backups, certificates & uptime monitoring
  • Taking over an app whose original developer has vanished

The part most freelancers won't put in writing

You own the code. On final payment you get the source, the commit history, and the deployment instructions, in your repository and your hosting accounts wherever possible. No hostage hosting, no handover fee, no "we'll need to discuss licensing."

We'd also rather turn down work than take a project we don't think is worth building. Sometimes the answer is a $40/month SaaS tool instead of a custom app, and telling you that costs us one invoice and earns a referral.

You talk to the builder

No account manager relaying requirements to a team you never meet. The person writing the code is the person on the call.

Working demos, not status reports

You get something clickable at a regular cadence. Progress you can see beats progress you have to take on faith.

Boring, durable technology

We pick tools your next developer will recognize. Fashionable choices age badly and you're the one left maintaining them.

No lock-in by design

Documented, conventional, and handover-ready from day one — whether or not you keep working with us.

How it runs

From first call to something you can use

  1. 1

    Scoping call

    Free, 30 minutes, no deck. We find out what hurts and whether custom software is even the right answer.

  2. 2

    Written proposal

    Scope, price, timeline, and what's explicitly out of scope — so nobody is guessing what was included.

  3. 3

    Build in slices

    Smallest useful piece first, demoed as it goes. You can change direction while it's still cheap to change.

  4. 4

    Launch & handover

    Deployed, documented, walked through with your team, and handed over — with or without an ongoing retainer.

Engagement models

Ways to work with us

Pick the one that matches how well-defined the work is. We'll tell you if you've picked the expensive one for your situation.

Fixed-price project

Quoted up front

Clear scope, clear number, clear finish line. Best when you know what you want. If scope changes mid-flight we re-quote the delta rather than quietly billing more.

Hourly

Time & materials

For open-ended, exploratory, or drip-feed work. Itemized so you can see exactly what each hour bought, and you can stop at any point.

Monthly retainer

Fixed block of hours

A standing block of hours for maintenance, small enhancements, and being reachable. Effectively a part-time developer without the hire.

Second opinion

Short paid review

A few hours to review a quote, a codebase, or a stalled project and tell you straight whether it is sound. No obligation to hire us for the fix.

Stack

What we build with

Deliberately conventional. If your team already has a stack, we work in yours instead.

Python Flask FastAPI Django JavaScript TypeScript React HTML & CSS Jinja SQL PostgreSQL MySQL SQLite REST & webhooks Docker Linux Nginx Git CI pipelines AWS Azure Cloudflare Stripe Twilio Microsoft 365 / Graph Power BI Power Apps Power Automate Dataverse DAX Google Workspace APIs QuickBooks Shopify Excel & CSV pipelines pandas Playwright pytest cron & systemd Bash PowerShell
Questions we get

Straight answers

Who owns the code?

You do, outright, on final payment — source, history, and deployment instructions, in your own repository and accounts wherever possible. We do not hold your project hostage in our hosting account, and we do not charge to hand it over.

What does a project cost?

A small integration or automation is usually a few days of work. An internal tool with logins and reporting is typically a few weeks. We quote after a free scoping conversation, and we will tell you when the honest answer is that the software is not worth building.

We already have a developer. Is that a problem?

No, and it is common. We take the piece your team is short on — an integration, a migration, a legacy component — work in your repo and your conventions, and leave without a trace of vendor lock-in.

How do we work together day to day?

A short kickoff, then a working demo you can click through at a regular cadence rather than a status report you have to interpret. You talk directly to the person writing the code, because that is who there is.

Will you sign an NDA?

Yes, routinely, before you share anything sensitive. Send yours over, or we can provide a simple mutual one.

What happens after launch?

Your choice. Take it in-house with documentation and a handoff walkthrough, or keep us on a small retainer for updates and support. Both are normal; neither is a trap.

Describe the annoying thing.

You don't need a spec or a budget yet. Tell us what's slow and we'll tell you what it would take.

Start the conversation